Developing the image of the first ethical and contemporary jewelry house
JEM | Jewellery Ethically Minded is the first French house of ethical and contemporary jewelry. At the heart of its commitments are the sourcing of eco-responsible and ethical materials, guaranteed traceability at every stage of jewelry production, as well as the preservation and transmission of French jewelry craftsmanship.
Webdesign
To enhance the website experience, I conducted user interviews, performed a website analysis, and conducted competitive research.
The initial step involved wireframing and mockups created in Figma. Special emphasis was placed on e-merchandising to bring rhythm and dynamism and improve the online shopping experience.
Once approved, I integrated them into the site using Prismic.
Social media
Establishing a strategy and creating Instagram stories reflecting the House and its collections.
Producing Linkedin posts and carousels for more targeted brand communication.
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Event
Creation of event materials (videos, signage, inserts, cards, landing pages, mailings, social media, press kit etc.) for the various events of the house.
The launch of a new collection
Collaboration with a socially responsible watch brand
