Adapting the traditional art of Feng Shui to the digital age
WOJIA is a mobile application designed to help you harmonize the energies of your interior and achieve your life goals by offering precise and personalized solutions based on the millennial principles of Feng Shui. Using LiDAR technology, it precisely analyzes your environment to establish an interactive plan.
UX research
We have conducted an overview of existing Feng Shui application interfaces and applications capable of generating 3D plans using LiDAR technology.
In order to best meet the needs of users, we conducted interviews with potential users, defined personas and empathy map, and consulted with three Feng Shui consultants.
We conducted a team workshop to define functionalities and created a user flow to outline the various paths.
Afterward, we developed wireframes and conducted user tests to identify any potential friction points and improve the solution.
Identity & UI design
A balance between spirituality and technology.
A typographic logo that combines two essences: on one side, a calligraphic typography reminiscent of traditional Chinese calligraphy, flowing like the Qi energy harmonized in Feng Shui; on the other side, a more modern, solid, and elegant typography.
Additionally, dotted motifs are incorporated to bring an almost scientific aspect to the identity, reminiscent of the precise data of Feng Shui and LiDAR scanning technology.
Communication
An application endowed with a strong identity accompanied by digital communication (website and social media) and traditional communication (posters and cards).
