Improving the user experience of a French-designed natural bedding brand
Cosme is a brand of natural bedding designed in France. It embodies a philosophy where humans are at the center of every decision, and where kindness and transparency are the guiding principles every day.
UX/UI design
I conducted an analysis of the existing website journeys. Simultaneously, I collected and studied customer feedback to understand their needs and pain points. Utilizing Google Analytics allowed me to supplement our data.
Next, I conducted a benchmark, comparing Cosme's journeys and services to those of competitors and industry standards, particularly in the e-commerce sector.
A first step in developing a UI kit was carried out on Figma to ensure graphic consistency, unify the visual language, and facilitate collaboration with the development team.
I then proceeded with the creation of high-fidelity mockups and prototypes, allowing the founders of Cosme to have a clear vision of the web pages and their new visual identity. Special emphasis was placed on e-merchandising to bring rhythm and friendliness.
Homepage
Purchase journey
Brand manufacturing
Content marketing
As the head of the baby universe at Cosme, I was responsible for ensuring visual consistency across all channels (website, white book, stories, flyers, catalog, etc.).
Baby universe
